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Mid-Atlantic Fruit And Vegetable Growers To Gather For 2009 Convention

January 2nd, 2009 · Comments Off

About 1,700 fruit, vegetable and berry growers and otherindustry persons from throughout the mid-Atlantic region willbe gathering at the Hershey Lodge and Convention Center inHershey, Pennsylvania, for the 2009 Mid-Atlantic Fruit andVegetable Convention which runs from February 3 to 5.Brian Nicholson from Red Jacket Orchards in New York willpresent the keynote address on how growers can best takeadvantage of the growing consumer preference for localfoods.

Brian’s grandfather purchased Red Jacket Orchards nearGeneva in 1958 after being forced to sell his poultry farm onLong Island to make way for a freeway. The Nicholsonsbegan retailing their fruit and developed a thriving roadsidemarket. Today they have extended their retail sales to severalGreenmarket farmers’ markets in New York City where theirfresh fruit as well as a variety of unique mixed fruit juices arein high demand. In addition, they wholesale local fruits andvegetables from their own farm and other local growers to theNew York City area.

The Mid-Atlantic Convention has been jointly sponsored bythe State Horticultural Association of Pennsylvania, thePennsylvania Vegetable Growers Association, the MarylandState Horticultural Society and the New Jersey StateHorticultural Society for the past 31 years. The PennsylvaniaState University, University of Maryland and RutgersUniversity Cooperative Extensions all assist in organizing thethree days of educational sessions. The Convention hasbecome one of the premier grower meetings in the Northeast.The Great American Hall at the Hershey Lodge andConvention Center will host the Trade Show with over 140exhibitors expected. Specialized horticultural equipment,farm market merchandise, and packaging, will all be ondisplay along with information on the latest seed varieties,fruit varieties, pesticides and other supplies and services forthe commercial grower.

Many pesticide applicator update training credits areavailable to Pennsylvania growers attending the sessions.The program covers nearly every aspect of fruit, vegetable,potato and berry production. Commercial growers shouldnot pass up this terrific educational opportunity.Six or more concurrent educational sessions will be offeredon all three days of the Convention. Besides the plenarysession for the keynote address, the opening day will featuresessions on Tree Fruit, Vine Crops, Pumpkins, High Tunnels,Organic Vegetables, Pesticide Safety, Leafy Greens,Wholesale Marketing, Snap Beans, Labor, and Wine Grapes.On the second day, sessions on Direct Marketing,Greenhouse Ornamentals, Sweet Corn, Potatoes, GeneralVegetables, Tree Fruit, Peaches, Food Safety and Small Fruitwill be featured.

The Convention will close on the third day with sessionson: Peaches, Tree Fruit, Small Fruit, Tomatoes, Sweet Potatoes,Cut Flowers, Soil Health, Greenhouse Vegetables, and EnergyIssues.

The third annual Mid-Atlantic Cider Contest will beconducted during the Convention to determine the besttasting cider produced in the region.On February 3, fruit and vegetable growers will be treatedto a reception followed by the annual Fruit and VegetableGrowers Dinner which will include awards and recognitions.On February 4 there will be an Ice Cream Social and informaldiscussion groups in the evening.

Registration is required for all persons attending theConvention trade show or educational sessions.Registration with any of the four sponsoring organizationsallows one to attend any of the sessions although there areadditional charges for workshops and meals. For furtherinformation, go to www.mafvc.org or call 717-694-3596 or717-677-4184.

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Nicholson Is 2009 Keynote Speaker

January 2nd, 2009 · Comments Off

Brian Nicholson, Vice President of Marketing and Sales of Red Jacket Orchards, will be the keynote speaker for this year’s Convention. He will relate how his family’s business has taken advantage of the today’s consumer interest in locally grown produce. He will also make another presentation in the afternoon marketing session.

Nicholson returned to upstate New York in 2000 to head up marketing and sales for the family business, Red Jacket Orchards (RJO). He has recently added chief of operations to the responsibilities, and now oversees all aspects of the family business’s strategic and financial planning as well. A highly integrated agribusiness located in Geneva, Red Jacket grows, packs, ships, retails, mail orders and juices fresh fruits. The 600-acre orchard specializes primarily in apples, as well as, specialty tree fruits (apricots, plums, peaches, nectarines and more). Red Jacket also has been producing outstanding apple cider and premium blended fruit juices for years.

In addition to operating a year round retail store in Geneva, the orchard operates retail farmers markets in New York City. In 1996, while residing in Hoboken, New Jersey, Brian developed a new business unit for the orchard, a wholesale store-door delivery business. Today RJO’s wholesale division delivers RJO products and locally grown produce daily to over 100 of NY’s finest gourmet stores including Whole foods, Fresh Direct, Citarella, Fairway Market, Food Emporium, D’Agostino’s, Dean & Delucca, Stew Leonard’s and more.

Prior to returning upstate, Brian spent over six years in the metro New York region, most recently as Account Supervisor for New York City advertising agency Jordan, McGrath, Case & Partners. At JMCP, Brian assisted in managing all aspects of Procter & Gamble’s Bounty paper towel brand. This included overseeing client services, strategic planning, creative production and media planning.

Brian is a 1994 graduate of Cornell University’s College of Agriculture and Life Sciences. He sits on the board of directors for Geneva Chamber of Commerce, A Finger Lakes Visitor Connection (Ontario County Tourism) and Premier Apple Cooperative. He also actively serves as an advisor to Pride of NY and Cornell Agricultural Experiment Station.

As a third generation grower, he and his siblings are committed to a sustainable future for the farm, their community and family. He and his wife, Kirstin, currently reside in Canandaigua, NY with their three children (Colin & Emily & Anna).

 

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